O2 has startet a new way of selling cellphones. Instead of selling phones together with a plan they sell the phones by hire purchase on their own. You can see the pricing for this here: http://tinyurl.com/yzjod5o
A bit of german language: “Handys ohne Tarif” – cellphones without a plan, “Anzahlung” – initial payment, “Mtl. Zahlung über 24 Monate” – monthly payment over 24 month
O2 offers, that you can buy 3 phones this way (within 24 month?). To “convince” customers to buy the cellphone seperated from a plan, they rised prices for phones sold together with a plan above the price for a phone, that you buy by hire purchase.
The intended advantages of this model are:
You get cheaper plans for calls and internet.
All customers get the same prices for a phone, despite of the plan they choose.
I hope that was understandable, despite my bad english.